To promote business growth it is essential to create and maintain a website.  

Here are 10 reasons a company needs to have a website:

• Keep customers up to date – This is the perfect place to share the current and past accomplishments of your company.  You can also share events and offerings there. Not only do websites promote business growth but they help market new ideas or products and provide lead generation.
• Brand building and creating trust – your website is a significant part of your company’s identity and when people can find your website online to see what you’re about it will build trust if done correctly.
• It allows customers or potential customers to connect with you quickly.
• Reach a larger audience – creating an online presence is an excellent way to eliminate geographical barriers that allow you to reach potential customers all over the world.
• Control over your product or service – It’s your site, you’ll be able to control how to promote your brand and your products.  Keep in mind driving traffic to your website, having excellent search engine optimization, and partnerships can be helpful keys to achieve success with this too.
• Attract more sales – Many consumers want to buy online. If you have a website and a shop where your products can be purchased, you may just increase your bottom line.  
• Keep up with the competition – You don’t want to be the one not up with the times and not online.  It can serve as a competitive disadvantage if you’re the odd man out that can’t be found online.
• Showcase reviews and testimonials – it promotes trust to be able to see that others think highly of you and your offering.
• Deliver strong marketing messages – educate your customers or potential customers on your offering.  Clearly articulate the benefits of your offering to them. 
• Legitimizes your business – when a potential customer or someone else does research on your company and they are able to easily find your website to obtain information about your business that would typically be available online that adds to your company’s credibility.  Oftentimes those companies that don’t already have an established brand and client-base attempting to get started with no web presence can be seen as sketchy and are missing out on a simple, but effective way to add legitimacy to their company by simply investing in getting a website.

If you’re on the fence about getting online, these 10 reasons to create a website should offer you no doubt that it’s an important step in the right direction to building your brand and growing your business.