By having a properly designed landing page or squeeze page as part of your marketing strategy, a seller or owner has another opportunity to contact the prospect, again and again, using other marketing means. This ultimately helps increase sales because sometimes people need to see the message more than once before making their buying decision.

Whether you use a landing page or a squeeze page, having an opportunity to make a first impression with the buyer and with this opportunity sell your product or service and at the same time collect the contact details of the buyer/visitor for further up-selling is a major advantage of using landing pages and/or squeeze pages in your sales and marketing system. Like it is said in the internet marketing circles “less is more” to an internet marketer, having a quality email list is an important objective of any many marketing campaigns. The amount of money that is derivable from a single email contact on a marketer’s list is only limited by a marketers effort and knowledge.

What is the Impact of Poorly Designed Landing Pages And/Or Squeeze Pages?
Having established the importance of a quality landing page or squeeze page, it is therefore evident, the enormous negative impact a poorly designed and constructed landing page or squeeze page will have on the bottom line of any serious internet marketer or organization. That is why crafting and designing quality landing pages and squeeze pages that convert first time visitors into subscribers or instant buyers is a highly sort after skill which when acquired attract high premium.

What are the Benefits Of Well Designed Landing Pages And Squeeze Pages For
Lead Generation?
The most important benefit from an internet marketing perspective is the achievement of the essence for which the page is designed. Lead generation is often the primary objective of including a landing page or squeeze page in the marketing system. Once a landing page or a squeeze page is able to generate substantial leads which can then be converted to subscribers or buyers and subsequently collect their contact details for further up-selling, the goal is achieved.
In summary, landing pages or squeeze pages need to be properly crafted and designed in order to generate leads and turn such leads into buyers and consequently improve the bottom line.
A properly designed and structured landing page or squeeze page will ultimately reduce the cost of customer acquisition, increase the owner’s return on investment (ROI) and increase sales.