There is a tremendous amount of value that can be delivered by using video in marketing efforts.  There is a saying that a picture is worth a thousand words.  It could be said that a video is worth even more since the video is essentially multiple pictures in motion.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. 

Video has the ability to persuade people, convey emotion, articulate thoughts, and more.  It tends to be a great way to increase user engagement.  Generally, there is very little effort needed by the user to view and consume the content.  It can have a powerful effect impacting the viewer’s decision-making.  It can be used for commercials, testimonials, training, to showcase your work, and so much more.