For almost all highly successful internet marketers selling anything on the internet, landing pages and/or squeeze pages have since their introduction become a regular feature and great benefit to their sales and marketing system.

A landing page is different from a squeeze page but it is often confused to mean the same, in this article I will define landing pages and squeeze pages, identify their differences, why you should have either of the two as part of your marketing system on the internet, and the benefit a perfectly designed squeeze page or landing page can bring to your bottom line.

What Is A Landing Page?
A landing page is often the first page a targeted visitor is directed to through targeted marketing, pay-per-click ads (PPC) or a link in an email message sent to the targeted visitor. A landing page is a campaign-specific page that has one goal. It can be used to generate leads, sign-ups, product downloads, sales or a product or service and more. Landing pages apart from being more strategically structured than many other types of web pages are target market and call to action focused and optimized for effectiveness. Landing pages are specifically and strategically designed to capture leads for making sales for a specific product or service without giving the visitors other ways of accessing other parts of the website.

What then are Squeeze Pages?
Squeeze pages often referred to as “lead capture pages” and are similar to landing pages but typically are of a shorter length.
Before identifying the main difference between landing pages and squeeze pages, it is essential to make this factual statement that is, “all squeezed pages can be landing pages however not all landing pages can be squeezed pages”.

What’s the difference between A Landing Page And A Squeeze Page?
There are significant differences between landing pages and squeeze pages depending on which side of the internet marketing divide you belong to. The more noticeable differences are:
• Whereas most landing pages have more sales copy on them, squeeze pages do not necessarily have to include as much sales copy (in some instances).
• Whereas landing pages are more interactive with the visitor, squeeze pages do not give the visitors other options other than to squeeze out the required information from the visitors.
• Whereas a landing page can conclude the selling, a squeeze page on the other hand only attempts to squeeze out the contact information of the visitor.

Both a landing page and a squeeze page have the potential to increase your company’s revenue exponentially due to the increase in targeted traffic for the product or service you sell. This is a brief introduction into the benefits of using landing pages and squeeze pages in your marketing strategy. There is more to come in future articles in this blog…